Sara Price has entered into a multi-year partnership agreement with BFGoodrich Tires

LAKE ELSINORE, California (February 1, 2019) –California native off-road racer Sara Price has entered into a multi-year partnership agreement with the maker of superior performance tires, BFGoodrich Tires. The performance proven tire company celebrated 40 years of SCORE Baja Racing in 2016.


‘’I’ve been a big advocate of BFGoodrich since I started driving. BFG is proven to be the best and provide a product that can win; and endure what we need a tire to hold up to in the grueling terrain we race on‘’ said Price.


With over 100 years of industry experience and hundreds of racing championships in their history, BFG has demonstrated time over time their product is up for any challenge. From being the first vehicle equipped to travel across United States in 1903 to 15 Dakar wins, more Baja Championships than all other tire manufacturers combined, and on-road racing performance, BFG is the number one choice for any off-road racer with the desire to win.


“BFGoodrich Tires is proud to welcome Sara and SP Motorsports as part of the BFG Brand Ambassador team in 2019.  Sara has an exciting SCORE Spec Trophy Truck campaign planned where she will be showcasing the performance and toughness of BFGoodrich tires in the highly competitive class on the Mexican Baja peninsula” stated Peter Calhoun – Motorsport Manager, BFGoodrich Tires.


Price will kick off her 2019 race season at the notoriously difficult King of the Hammers event February 3rd in her Polaris RZR XP 1000 Turbo S. Sara, along with co-driver Erica Sacks will tackle the UTV class for the third year in a row. The race combines desert racing speed with a technical rock crawling challenge and draws competitors from across motorsports disciplines to Johnson Valley, California, each February.


The 2018 Trophy Truck Spec class rookie is set to race a full SCORE International season aboard the #204 Trophy Truck Spec. With a personal best 2nd place at the Tijuana Desert Challenge, Price is ready to take on her second season as a Championship top contender. The TT Spec class is a regulated class that showcases driver talent above all else. Class vehicles are equally matched, with rules specifying engine, suspension, wheel, and tire size.


Price will also add competition dates to her schedule as opportunities arise. Her adventures will be extensively documented on her social media channel along with announcements throughout the season.


About Sara Price

Named the 2016 Off-Road Motorsports Hall of Fame Rising Star, Sara Price’s racing career started on dirt and she went on to join Kawasaki as the first factory-supported female racer. She began racing dirtbikes at the age of eight and collected 19 amateur titles and medaled in Women’s Super X at the 2010 X Games. She holds the record as the most winning female amateur to date.


The versatile competitor in 2012 had switched to 4 Wheels and started racing UTVs where she campaigned the WORCS series, Lucas Oil Regional Series, and became the first American UTV Team to compete in the toughest all-female sporting event on the planet the Rally Aicha Des Gazelles in Morocco, Africa in 2015, and went on to finish the Terracross Championship undefeated to take the Women’s Championship that same year. In 2016, Price took on six races in Stadium SUPER Truck Series and became the first woman ever to lead laps in that championship. You can find Sara today competing with RPM Racing in a Trophy Truck Spec. down in Baja in the SCORE International Desert Series where in 2018 and her rookie year she achieved a very impressive 5th place ironwomaning the Prestigious Baja 500. When she isn’t racing, Price works as a stunt professional, performing on motorcycles, and in vehicles and as a precision driver for television and film.


About BFGoodrich® Tires

With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, on Facebook at or on Twitter or Instagram at@BFGoodrichTires.


Sara Price is Supported By

4 Wheel Parts, RPM Racing, BFGoodrich TiresDRX WearRaceline WheelsRugged RadiosK&N FiltersSuper ATVHoonigan IndustriesVP FuelsPolarisImpact Racing.